On the Impact of Digital Transformation on Enterprise Investment Efficiency: Case Studies and Empirical Analyses Based on Midea, Gree Electric Appliances, and Lutai Group

Abstract

Against the backdrop of the rapid development of the digital economy, digital transformation has emerged as a pivotal strategy for enterprises seeking to enhance their core competitiveness and achieve sustainable growth. This study employs a multi-case comparative analysis to investigate how digital transformation impacts corporate investment efficiency, with a focus on representative firms—Midea, Gree Electric Appliances, and Lutai Group. Through an in-depth examination of their transformation pathways, implementation measures, and subsequent financial performance, this research demonstrates that successful digital transformation significantly enhances investment efficiency through various mechanisms. These mechanisms include facilitating efficient information integration, optimizing decision-making processes, improving market insight and dynamic demand forecasting capabilities, strengthening risk identification and procedural monitoring practices, as well as enhancing the transparency and flexibility of resource allocation. The findings not only provide empirical support for the positive influence of digitalization on corporate investment behavior but also offer valuable insights for managers and policymakers aiming to promote technological upgrading and optimize investments in the digital era.