Study on Influencing Factors of Brand Building of Agricultural Products in Western Guangdong
DOI:
https://doi.org/10.54097/xqyjgc94Keywords:
Agricultural Products, Brand Building, Influencing Factors.Abstract
Brand building of agricultural products in western Guangdong is related to farmers' income. In order to explore the influence of brand building on the brand development of agricultural products, this paper uses the theory of public goods and stakeholders, and uses questionnaire survey to carry out research. The results show that regional factors, industrial factors, brand factors and public factors all have positive influence on the brand development of agricultural products. Accordingly, the countermeasures are put forward: relying on regional advantages to extend the value chain of agricultural products; Strengthen industrial construction and integrate industrial resource allocation; Dig deep into the connotation of brand culture and expand market share; Promote multi-stakeholder coordination and achieve coordinated development. This study hopes to provide useful reference for brand building of agricultural products in western Guangdong.
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