Research on the Effectiveness of Business-Finance Integration in Traditional Manufacturing Under Digital Transformation: A Case Study of Bright Dairy

Abstract

Against the backdrop of digital transformation driving the upgrading of traditional manufacturing, the integration of business and finance has emerged as a critical pathway to enhance corporate management efficiency and decision-making quality. This paper examines the effectiveness of business-finance integration in traditional manufacturing using Bright Dairy as a case study. Employing a case study methodology and drawing on its annual reports and publicly available data, it analyzes the application of digital tools in restructuring business-finance processes. Findings reveal that business-finance integration has enabled Bright Dairy to achieve seamless digital connectivity across its entire industrial chain. By integrating data chains spanning sales, logistics, production, and dairy farming, the company has significantly enhanced cost control precision and supply chain collaboration efficiency. Concurrently, dynamic financial modeling empowers precise resource allocation, supporting efficient launches of premium new products and agile responses to regional market demands. This comprehensive approach elevates profit structures and operational resilience, laying a systematic foundation for sustainable growth. This paper offers micro-level practical insights for business-finance integration in traditional manufacturing amid digital transformation, aiming to enrich case studies in this domain and provide limited reference for similar enterprises.