Exploration of the Mode and Case Study of Deep Integration between Cultural Industry and Tourism Industry

Abstract

Under the national strategic guidance of "shaping tourism with culture and promoting culture with tourism", the deep integration of cultural and tourism industries has become an important path to promote high-quality economic development and meet the spiritual and cultural needs of the people. This article is based on the policy practice and typical cases of the Ministry of Culture and Tourism, systematically sorting out the five core integration models of policy driven, resource activation, business innovation, technology empowerment, and regional collaboration. Combined with real cases such as the construction of national cultural parks, Sanxingdui cultural and creative development, Xi'an Datang Night City, Digital Dunhuang, and Shanghai Yunnan Cultural and Tourism Cooperation, the implementation path, practical effectiveness, and practical challenges of each model are analyzed. Research has shown that deep integration requires institutional innovation as the guarantee, cultural resources as the core, technological application as the driving force, and scenario innovation as the carrier, ultimately achieving "explicit cultural value, deep tourism experience, and maximum industrial benefits". Research provides theoretical references and practical paradigms for the integration of culture and tourism in the new era, helping to solve the contradiction between resource enrichment and inefficient development, and building a new industrial ecology under the "dual circulation" pattern.