PENG, Weixinyun. The Influence of Social Media on Luxury Brand Communication Strategies: A Case Study of Gucci, Prada, Dior, and Chanel. Journal of Education, Humanities and Social Sciences, [S. l.], v. 61, p. 409–414, 2026. DOI: 10.54097/ha1cmc54. Disponível em: https://drpehss.com/index.php/ojs/article/view/62. Acesso em: 1 may. 2026.